ABOUT US

Welcome to Blueland

Where clean means powerful, plastic-free formulas that are safe for your family, good for the planet, and proven to work.

For a healthier today and a cleaner tomorrow.

We’re reimagining everyday cleaning essentials so you don’t have to choose between what’s safe for your family, good for the planet, and proven to work.

So far, we've helped divert over 1 billion plastic cleaning bottles from entering our landfills and oceans—and we’re just getting started.

Sarah Paiji Yoo
Co-Founder + CEO

The Problem

Microplastics are showing up everywhere—our homes, our water, even our bodies.

We’re eating and drinking plastic

The average person eats a credit card’s worth of microplastics each week.

We’re polluting our planet

Every year, nearly 18 billion pounds of plastic enters the ocean—that's one garbage truck’s worth every minute.

We’re sacrificing too much

Conventional cleaning products are filled with harsh chemicals and the eco-alternatives don’t deliver the kind of clean you need.

We’re eating and drinking plastic

The average person eats a credit card’s worth of microplastics each week.

We’re polluting our planet

Every year, nearly 18 billion pounds of plastic enters the ocean—that's one garbage truck’s worth every minute.

We’re sacrificing too much

Conventional cleaning products are filled with harsh chemicals and the eco-alternatives don’t deliver the kind of clean you need.

The Solution

Powerful Clean,100% Plastic-Free

With products that are safe for your family, good for the planet, and tried, tested, and proven to work, there’s no need to compromise on the standard of clean you and your family deserve.

We’re Reimagining Everything

From refillable vessels intended to be used over and over again to dry-form tablets that are 20x smaller, easier to ship, and more sustainable than a conventional cleaning product.

From recyclable (often compostable!) paper packaging to better-for-everyone ingredients certified by the highest standards of clean.

Everything we do puts your family’s safety and the planet’s health above everything else.

Our impact

1 billion+

single-use plastic bottles diverted from landfills and oceans

488 million+

square feet of plastic packaging saved

7.5 million+

pounds of CO2 saved

A Higher Standard of Clean

In our commitment to human and environmental health, we hold ourselves to the highest parental and environmental standards—which includes ongoing and unbiased certifications from trusted third-party organizations.
  • Cradle to Cradle

    Certifies that we optimize every aspect of production to prioritize environmental and human health, meeting the global standards for safe, circular, and responsibly-made products.

  • B Corporation

    Certifies that we maintain the highest standards of social and environmental performance, transparency and accountability.

  • USDA BioPreferred

    Certifies transparency and the use of biological ingredients through rigorous laboratory testing, as opposed to synthetic (fossil fuel-based) ingredients.

  • Leaping Bunny

    Certifies that we do not test on animals, partner with organizations that do, or contribute to animal cruelty in any way.

  • EPA Safer Choice

    All Blueland products undergo EPA evaluation to meet Safer Choice criteria, ensuring safer chemical choices for their families and the environment.

  • EWG Verified

    EWG Verified products meet EWG's strictest criteria for transparency and health.

  • B Corp Best for the World

    Blueland was selected as a 2022 Best for the World B Corporation for our environmental practices and initiatives to reduce the impact of everyday operations and preserve our planet’s resources for the future.

More Blueland, Less in Landfills

Sustainable from Start to Finish

From the products you buy to the boxes they’re shipped in, we make sure every delivery is as low impact as possible. We’re proud to be carbon neutral since 2020 and Climate Neutral Certified since 2021.

Recyclable Cardboard Shipping Box

Plastic-Free, Paper-Based Tape

Industrially Compostable Paper Refill Packaging

Water-Based Inks