Welcome to Blueland
Where clean means powerful, plastic-free formulas that are safe for your family, good for the planet, and proven to work.
For a healthier today and a cleaner tomorrow.
We’re reimagining everyday cleaning essentials so you don’t have to choose between what’s safe for your family, good for the planet, and proven to work.
So far, we've helped divert over 1 billion plastic cleaning bottles from entering our landfills and oceans—and we’re just getting started.
Sarah Paiji Yoo
Co-Founder + CEO
Microplastics are showing up everywhere—our homes, our water, even our bodies.
We’re eating and drinking plastic
The average person eats a credit card’s worth of microplastics each week.
We’re polluting our planet
Every year, nearly 18 billion pounds of plastic enters the ocean—that's one garbage truck’s worth every minute.
We’re sacrificing too much
Conventional cleaning products are filled with harsh chemicals and the eco-alternatives don’t deliver the kind of clean you need.
We’re eating and drinking plastic
The average person eats a credit card’s worth of microplastics each week.
We’re polluting our planet
Every year, nearly 18 billion pounds of plastic enters the ocean—that's one garbage truck’s worth every minute.
We’re sacrificing too much
Conventional cleaning products are filled with harsh chemicals and the eco-alternatives don’t deliver the kind of clean you need.
Powerful Clean,100% Plastic-Free
With products that are safe for your family, good for the planet, and tried, tested, and proven to work, there’s no need to compromise on the standard of clean you and your family deserve.
We’re Reimagining Everything
From refillable vessels intended to be used over and over again to dry-form tablets that are 20x smaller, easier to ship, and more sustainable than a conventional cleaning product.
From recyclable (often compostable!) paper packaging to better-for-everyone ingredients certified by the highest standards of clean.
Everything we do puts your family’s safety and the planet’s health above everything else.
1 billion+
single-use plastic bottles diverted from landfills and oceans
488 million+
square feet of plastic packaging saved
7.5 million+
pounds of CO2 saved
A Higher Standard of Clean
Sustainable from Start to Finish
From the products you buy to the boxes they’re shipped in, we make sure every delivery is as low impact as possible. We’re proud to be carbon neutral since 2020 and Climate Neutral Certified since 2021.
Recyclable Cardboard Shipping Box
Plastic-Free, Paper-Based Tape
Industrially Compostable Paper Refill Packaging
Water-Based Inks